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The relationship we have with our trade partners the expertise we have given them it is all down to this partnership and our business partner. So, what does this relationship between ourselves and our partner mean, in terms of the cellular marketing…… everything, the growth we have experienced over the last 12 months has been enormous, 90 percent of this growth comes from the retail sector of the market and therefore this business partnership, means an enormous amount to us. This growth means that we have taken over 70% of the growth in the market in the last 6 months. We look at everything we do and what our competitors do, the one thing that always sticks out in our mind, is the relationship that we have with our trade partners and the expertise we give them and this is all down to this relationship.